Texas Tech Turns Complete Heel & Threatens Leaving Big 12 While BYU Cougars' Baby Face Shines Bright | BIg 12 Squad

Big 12 Media Days delivered fireworks as Texas Tech took center stage in a heated conference showdown. Brett Yormark’s pointed exchange with media personality Sean Dillon over claims of favoritism and patchwork league rules grabbed headlines, injecting fresh fuel into ongoing debates about realignment, Big 12 leadership, and the Red Raiders’ role in the league’s future. Can Texas Tech parlay its newfound swagger and financial backing into a seat at the SEC or Big Ten table, or is talk of a dramatic departure just posturing from frustrated fans? Drake Toll leads the discussion with Parker Ainsworth, Jake Hatch, Cody Stovall, and more, breaking down Texas Tech’s evolution from Big 12 underdog to potential “heel turn” villain. Panelists question whether the Red Raiders’ perception of being slighted is justified or if it’s a result of championship droughts and shifting power dynamics. With key figures like Joey McGuire and Cody Campbell navigating public feuds and media speculation, the group examines whether internal leadership is quietly more stable than fan and social media narratives suggest, and what it would take for Texas Tech to make a true jump in stature that would warrant poaching by the major conferences—think the leap Clemson made over the last decade. The podcast also zeroes in on the Big 12’s new sponsorship deal with Monster Energy, sparking hot debate over the value of the $1.25 million-per-school jersey patch. Is the conference underselling its brand, especially given Learfield’s estimates that some schools could pull in up to $12 million for jersey sponsorships? The hosts raise concerns about saturation, potential conflicts with existing sponsors like Pepsi, and whether the “mature startup” label Brett Yormark assigns to the Big 12 accurately reflects its trajectory and value. Listeners get insight into the broader significance of global brand exposure versus direct financial impact, and whether the Monster deal risks lowering the perceived value for future corporate partnerships. The show rounds out with a look at upcoming federal legislation that might freeze conference alignments for revenue thresholds, potentially locking Texas Tech—and other restless programs—in place. Panelists highlight the mood at media days, NIL implications, and which programs are best positioned to capitalize on the Big 12’s evolving landscape, with special mention to West Virginia and the rising value of unique school traditions. Don’t miss this energetic, candid deep dive into the Big 12’s biggest questions—are the Red Raiders destined for glory or spinning their wheels, and is the Monster deal a bold play or a bargain bin move? Tap in for sharp insights and behind-the-scenes scoop from the heart of college football’s most unpredictable conference. Support Locked On Cougars: Follow & Subscribe on all Podcast platforms and on YouTube! Join the NEW Locked On Cougars Everydayer Club by clicking here! If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else. Support Us By Supporting Our Sponsors! Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.  Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast   FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show. If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.