Texas Tech’s $3.5M NIL Splash and Why 2025 Is a Make-or-Break Season | Sam Khan

With Paul Catalina Sam Khan of The Athletic joins 365 Sports to break down Texas Tech’s massive recruiting win—landing 5-star edge rusher Damien Guyton from Georgia with a reported $3.5 million NIL deal. The crew discusses how Joey McGuire and the Red Raiders are using big NIL investments and upgraded facilities to compete with SEC powers, why this season is a “proof of concept” year, and the pressure to finally win a Big 12 title. Sam also shares takeaways from the national recruiting symposium in Nashville, where over 1,000 college and NFL staffers discussed the rapidly evolving player acquisition game. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.