Texas Tech’s Bold NIL Strategy & Why Texas Might Actually Deserve That #1 Ranking | Shehan Jayarajah

CBS Sports’ Shehan Jeyarajah joins 365 Sports to break down Texas Tech’s aggressive approach to NIL and recruiting, including multi-year contracts for high school athletes. He explains how their long-term strategy could set them apart—or backfire. The conversation also dives deep into Texas earning the preseason #1 spot for the first time ever, what makes them a legitimate contender, and how Steve Sarkisian has quietly turned the Longhorns into the model for building a modern college football powerhouse. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.