Texas Tech's Border Conference Glory | Lubbock News

Texas Tech’s football legacy runs deep, from Border Conference dominance in the 1930s and ‘40s to a historic Big 12 title in 2025—marking a 30-year journey with nine coaches. Once kings of the Border Conference as the Matadors, they crushed rivals like TCU, birthed the iconic Masked Rider, and racked up nine titles in 24 seasons with a .73 win rate. Now, old rivals Arizona and ASU share their modern Big 12 conference—a full-circle moment for the program’s storied past. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/51c9c7a65914c1bf