Texas Tech's Identity Rebuild | Texas Tech Red Raiders Football News

Paramount Plus is unleashing a gripping new docuseries on Texas Tech football, premiering right before kickoff and diving deep into Head Coach Joey McGuire’s mission to forge a new identity for the program. Produced by Skydance Sports and Second Wind Creative, this four-part series offers an unprecedented behind-the-scenes look at the relentless passion and grind fueling elite college football. With the university’s athletic director praising its authentic portrayal of Texas Tech’s culture, the show promises to redefine how fans experience the sport — all while expanding Paramount Plus’s bold push into sports storytelling across basketball, soccer, and beyond. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/49137e89e36cde4a