Text For Success - Why SMS & MMS Marketing Can't Be Ignored | #113

In this episode of Add To Cart, we are joined by John Stuckey from MobileDigital. The company is focused on helping businesses utilise the power of text to communicate with customers. John and the team create personalised MMS which have open rates of over 98% and click through rates of 60%. Boasting customers including Country Road, Pet Circle and Harris Farm, I asked John to come on and give us a bit of a 101 on text messaging and how to get the most out of it. In today’s episode, we dive into the elements that make a great text campaign, where text campaigns can go wrong and how to get started with your marketing team. John has also given Add To Cart listeners a special offer which entitles them to 5,000 free SMS and 500 free MMS with a three-month SNIPER trial. Links from the episodeMobileDigitalTealiumDon DraperTexts We Love (Attentive)SMS Archives (Tatango)RapidshopAirshipReplybuySignet (sponsored)Shopify Plus & Jenny Craig (sponsored)Questions answered:What are the top tips for building a brand in a customer’s phone?How does text marketing compare to email marketing?What are some common mistakes companies make when initially taking up text messaging?This episode was brought to you by…  SignetShopify PlusAbout your co-host: John Stuckey from MobileDigitalJohn has been on the leading edge of the information technology industry since starting with IBM in the 1980’s. In the past 30 years John has had pivotal roles in shaping de-regulation and competitiveness of the telecommunications and internet industries. John has taken over and successfully turned around six leading edge start-up technology companies. He has lived in Sydney. Melbourne, Brisbane and Washington and now lives with his wife and business partner on the Gold Coast. Prior to this current venture with MobileDigital, he was Managing Director of a global technology distribution company with offices and representation in Brazil, Mexico, Kenya, Thailand, Europe, New Zealand and the US. You can contact John on LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: httpsSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community