Text-to-Order, GenAI Roles, and AI Scams: Inside the Future of B2B Distribution

How are global supply chains bouncing back amid recession fears, and what role does generative AI play in rewriting the future of B2B sales, marketing, and cybersecurity? In Episode 146 of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton of LeadSmart Technologies unpack the economic shifts, digital commerce trends, and AI-infused transformations shaping the future of manufacturing and distribution. From tariffs and freight to text-based orders and AI-powered scams, this episode is a must-listen for professionals navigating wholesale disruption and digital acceleration.  What You’ll Learn Why 65% of industrial buyers are ordering online—and how device-agnostic tools like text-to-order are reshaping customer expectationsWhat’s driving the GenAI talent revolution across sales and marketing, including five emerging AI roles every organization needsHow global trade, port activity, and tariffs signal freight resurgence—despite economic “fog”Which cybersecurity threats are powered by generative AI, and what you can do to defend your teamHow Gen Z is transforming the workforce, demanding flexibility, autonomy, and technology-native experiencesMeet the Hosts Kevin Brown and Tom Burton are co-founders of LeadSmart Technologies, creators of the Customer Intelligence Platform that helps modern distributors and manufacturers surface hidden revenue, automate sales workflows, and power smart CRM transformation. Tools, Frameworks, and Strategies MentionedLeadSmart’s Customer Intelligence PlatformChannelCloud: Unified sales and marketing stack for distributorsSmart CRM: AI-powered customer engagement trackingGenius Feed: Real-time insights delivery across teamsHuman-Centric Sales AI: Automation without losing the human touchClosing Insight & CTA “You can’t wait for clarity to lead—you have to build visibility into your systems.”To explore how LeadSmart Technologies can help your team discover hidden revenue and drive sales automation with empathy, visit LeadSmartTech.com and subscribe to the Around the Horn newsletter.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.