TFS#104 - Sabin Mathew, 820M Youtube Views, Cash Cow YT Channels, Scaling Educational Content and Lesics Founder

Sabin Mathew is the  Founder and Director of Lesics Engineers Pvt Ltd & Sabins School.  Sabin has an IIT Delhi post-graduate in 2012. At Lesics, they aim to provide quality engineering education. Their videos are designed to clear misconceptions, create a passion for engineering and explain complicated technologies in a simple way. Visit https://www.youtube.com/c/Lesics to learn more! CHAPTERS: 00:00 Intro 00:25 Meet Sabin Mathew 01:35 Dubbed YouTube Channels 02:20 Fluctuating Views 03:20 Revenue Forecasting 05:10 Topics On-Demand 07:10 Video Production Process 08:00 YouTube CPM 09:40 The Engagement Game 13:00 Video Production Cost 14:25 Quality vs Quantity 15:50 Facebook Monetization 17:15 LinkedIn Learning 19:30 Return On Investments 21:45 Microsoft Learning 23:20 Marketing Online Courses 24:50 The LinkedIn Advantage 26:20 The Death Of Facebook 26:50 TikTok Supremacy 28:10 Taking A U-Turn 30:20 Online Course Investments 31:35 Online Course Longevity 32:50 Online Course Demand 35:10 Developing Own Platform 36:45 The Khan Academy 38:05 Brilliant.org 39:00 How It All Began 40:45 Online Course Packaging 41:45 Business Model Transitioning 42:50 Role Models 43:55 Social Media Handles 45:00 LinkedIn Posting Etiquette 46:15 TikTok Hacks 47:50 TikTok Conversion rates 49:05 The LinkedIn Algorithm 51:10 YouTube For Marketing 52:40 YouTube Branding Strategy 54:10 Starting A New Chapter 54:30 Outro