TFS#105 - Josh Wilson, $330M Deals, Building & Selling Podcasts, Kingdom Syndicate Founder

Josh Wilson is a serial entrepreneur, the founder of Kingdom Syndicate, The Deal Scout Podcast, and many other ventures. But that's not all! Josh has also wrestled alligators professionally, fought fires, delivered babies, saved lives, built and sold companies (FAILED and PIVOTED more than most), worked with sharks (I mean Venture Capitalists), was one of the first to build an online group fitness company, built and scaled a network of co-working studios in partnerships with local municipalities, built and sold podcasts and media brands, interviewed over 750 Entrepreneurs and CEO’s across 8 Podcast Shows reaching the top of iTunes Charts and the list goes on. In this episode, Josh shares with us all the highs and lows that brought him to where he is today. Connect with Josh now at https://www.linkedin.com/in/joshuabrucewilson/ CHAPTERS: 00:00 Intro 00:25 Meet Josh Wilson 02:10 Monetization & Mission 03:20 Building An Audience 05:15 Audience Acquisition 06:30 Audience Growth 07:40 Five-Star Review 08:40 Audience Guiding Principles 10:20 Podcast Monetization 11:50 Striking A Deal 14:00 The Ideal Listeners 17:10 Determining Target Audience 20:05 Pitbull’s Success Story 20:50 Structuring Deals 23:25 The Deal Ecosystem 25:30 The Value Ladders 26:20 Podcast Lost Opportunities 27:30 The Cost Of Guest Acquisition 28:30 Building Relationships 30:10 Option Fatigue Syndrome 31:10 Value Proposition Alignment 33:20 Community Value Accumulation 35:10 Investing On The Business Model 36:45 Invaluable KPIs 37:50 The Long Term Plan 39:05 Managing Podcasts & Business 40:30 Restructuring Offers 42:25 Finding Your Right Fit 44:20 Outro