TFS#108 - Hala Taha, $5 Million/Yr Podcast Revenue, How To Grow Your Podcast, Podcast Princess & YAP Media CEO

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as the #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. She started Young and Profiting Podcast and YAP Media as a side hustle, and now has dozens high profile clients and over 60 employees. Hala is an expert on networking, personal branding, Linkedin marketing, side hustles, entrepreneurship, and podcasting. Follow Hala's journey at https://youngandprofiting.com/ CHAPTERS: 00:00 Intro 01:00 Meet Hala Taha 01:30 Young & Profiting Podcast 03:05 Becoming A LinkedIn Influencer 04:00 Starting YAP Media Agency 06:30 Growing Your Podcast Audience 08:00 Permission-Based Marketing 13:00 Building A Podcasters Community 14:40 Biggest LinkedIn Podcaster 16:00 Trading Audiences 17:50 LinkedIn vs TikTok 19:50 Big Trends On LinkedIn 22:00 Don’ts On LinkedIn 23:20 Browetry Style Posts 25:00 LinkedIn Post Frequency 25:50 LinkedIn Tips & Tricks 26:55 Shareable Contents 27:50 Creating Viral Posts 28:40 LinkedIn Masterclass 32:10 The LinkedIn Algorithm 33:20 Booking Podcast Guests 35:35 Booking Matthew McConaughey 37:10 The Power Of Social Proof 39:10 Leaving Breadcrumbs 40:55 Podcast Guest Gifts 41:50 Podcast Outreach Strategy 44:20 How To Monetize Your Podcast 47:30 Outro