TFS#115 - Joe Pulizzi, Creator Monetization, Events Industry, Content Marketing, Building Profitable Assets w/ Award Winning & Best Selling Author, CEX & The Tilt Founder

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell. You can find Joe on Twitter @JoePulizzi. CHAPTERS: 00:00 Intro 00:40 Meet Joe Pulizzi 02:30 Joe’s Best-Selling Books 03:40 The Importance Of Emails 06:40 Email Marketing Strategy 08:40 Minimum Viable Audience 09:10 Finding Your Content Tilt 11:40 Email Newsletters 14:50 Sponsorships Strategy 17:00 The Power Of Physical Events 19:50 Subscription Sites & Events 21:20 Creating Better Customers 23:35 Event Partnerships 25:10 Balancing Contents & Sales 26:50 Building Profitable Assets 30:30 A Win-Win Situation 33:20 Audience Buying Power 36:50 Creating A Media Kit 39:00 Creator Monetization 41:20 Content Consumption 43:30 Frequency & Consistency 44:10 The Value Per Email 46:10 Increasing The Value Per Email 50:00 Optimizing Email Lists 52:50 Email Deliverability Rates 54:25 Best Email Software 55:40 Outro