TFS#116 - Swish Goswami on How To Get Rewarded To Surf The Internet, Author TEDx Speaker & Surf CEO

Swish Goswami is a Canadian entrepreneur, author, speaker, and investor. He is the CEO of Surf, an infomediary helping brands engage and understand consumers while compensating consumers for their data. Surf’s browser extension is the world’s first extension that passively rewards people for their everyday browsing. Surf also provides first and zero-party data to over 50 enterprises including Netflix, L’Oreal, United Talent Agency, and Electronic Arts. Surf has raised over $4M to date from several NBA players, creators, and venture firms. Swish previously worked as a UN Youth Ambassador, a consultant for Fortune 500 companies like Western Union, Google, and American Express, and an analyst at JB Fitzgerald Venture Capital (founded by NBA player Trevor Booker). Swish has secured a publishing deal with Kogan Page (releasing “The Young Entrepreneur”), a sneaker deal with K-Swiss, and was the host for two seasons of the Tech Haus podcast. Through AGEX Capital, Swish is an advisor/investor in popular organizations like FaZe Clan, Wombo, Upstream, and the League of Innovators. He has been recognized as a LinkedIn Top Voice with over 200M content views and was the co-founder of LinkedInLocal. For his entrepreneurial and philanthropic achievements, Swish was inducted into Plan Canada's Top 20 under 20 and Bay Street Bull’s 30 under 30, recognized as a LinkedIn Top Voice and the “Face and Future of Canadian Entrepreneurship” by UPS Canada, and awarded Startup Canada's Young Entrepreneur of the Year award and the United Nation’s Outstanding Youth Leadership award. As a former debater who represented Canada twice at the World Schools Debating Championships, Swish also has a passion for public speaking. He has given four TEDx talks and enjoys speaking under North America’s prestigious bureau Speakers Spotlight. He has spoken around the world including at Harvard University, Wall Street Journal, STAPLES Center, World Business Dialogue, American Express, IIT Bombay, and the United Nations. Swish is always looking to speak about mental health, entrepreneurship, and social media marketing at schools, events, and festivals. For speaking services please call Speakers’ Spotlight at 1-800-333-4453 or email [email protected] CHAPTERS: 00:00 Intro 00:40 Meet Surf CEO Swish Goswami 01:10 The @dunk Project 02:05 Starting SURF 03:20 The SURF Business Model 04:50 User Onboarding Process 06:50 SURF Rewards & Giveaways 08:35 Rewards Partners 09:45 User Acquisition 10:55 Brand Partners 12:10 Online Data Collection 13:10 The SURF Advantage 14:50 User Intelligence & Engagements 16:50 Rewards Marketplace 18:10 SURF Proprietary Advantage 19:40 The Future Of SURF 21:10 The SURF Analytics 23:25 The Beauty Of SURF 24:05 The Google Analytics 25:00 GPDR 25:40 Scaling Hurdles 27:10 Building User Trust 28:00 The Cost Of Business 30:00 Building A Sustainable Company 31:20 Business Revenue Stream 32:20 The SURF Token 33:25 Gauging The Competition 35:30 Why SURF Is Cool 37:25 Gaining Technical Knowledge 38:25 Troubleshooting Codes 40:10 Stack Rank & Prioritize 42:25 The Bin List 43:30 The Staging Process 44:40 The QA Process 45:45 Software Bugs & Issues 47:05 The SURF Catalyst 48:50 Early Giveaways 51:30 The Cookieless World 52:25 Outro