TFS#120 - Scott D Clary Building A Private Equity Firm & Tips to Grow Your Podcast, OnMi Patch CEO

Scott is the CEO of OnMi Patch, a transdermal vitamin patch company, the host of the Success Story podcast (part of the Hubspot Podcast network) where he interviews inspirational people, mentors and leaders, and the founder of a weekly business newsletter with over 100,000 subscribers. A career sales and marketing executive. Scott re-writes the playbook on sales, marketing, brand and take to market strategy. From startups to enterprise, Scott’s worked with execs and entrepreneurs to 10x their businesses. He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others. 0:00 Intro 0:45 Scott on Moving to Florida 3:03 Scott Being Busy WIth 3 Things 5:43 Capital Allocation 6:20 Similarity with Alex Hormozi's "Acquisition Model" 10:58 Scott's Private Equity Model 12:07 The Key Man/Key Person Problem 18:00 Strategies in Finding Start-up Businesses 21:02 How The Podcast Aided Everything 26:37 Content Strategy for Scott's Podcast 32:07 The Biggest Impact in Podcast Mktg 33:25 Podcast Having the Most Loyal Audience 35:51 Brief Introduction of OmNi Patch 36:51 The Advantage of Patch Products 38:59 How Patches Are Becoming More Normal 40:50 Habits That A Consumer Has To Change 43:37 Process of Mktg Strategy 44:29 Get Your Performance Mktg Down ASAP 47:35 Advice If You're Doing A Startup 48:18 Finding A Winning Creative 51:07 Outro