TFS#191 - Maha Abouelenein Reveals all Personal Branding, PR, Social Media, Podcasting Strategies

Maha Abouelenein has more than 30 years of global communications experience advising corporate giants, high-growth startups, governments, and high-net worth individuals in the USA. She is the CEO of Digital & Savvy, a strategic communication consulting firm based in the U.S. and Dubai, and sits on the Board of Directors of The Associated Press. She launched some of the world’s largest tech companies in the Middle East from communications, policy, and business development perspectives - from Google and Netflix to Udacity and Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills. Connect With Maha Abouelenein! instagram.com/mahagaber linkedin.com/in/maha-abouelenein Join Her Facebook Group: 7 Rules Now! facebook.com/groups/737663898528581 Pre-order Her Book: 7 Rules Of Self-Reliance Here! amazon.com/gp/product/1401978665 penguinrandomhouse.com/books/760285/7-rules-of-self-reliance-by-maha-abouelenein CHAPTERS: 0:00 - Introduction 02:21 - How Did Maha Start in Marketing? 03:46 - Why is Content King in Social Media? 04:46 - Maha on Using Different Social Media Platforms 05:44 - Maha on Giving Value to People/Audience 07:30 - How to Get to Know Your Audience 08:46 - Maha on Customizing a Message 10:29 - How to Create an Interesting Story 11:53 - Maha's Personal Brand Journey 16:41 - Maha on Helping People Communicate Better 17:40 - How Does Communication Change? 19:42 - Maha on Using AI 21:03 - Brian Chesky, Mark Zuckerberg, Shopify's Founder On A Podcast 22:53 - Maha's Podcast Journey 25:00 - How to Invite Big Guests on Your Podcast 27:13 - Maha on Doing Events/Talks 28:34 - Maha's Book: 7 Rules of Self-Reliance 31:22 - What Catalyzed Maha to Write Her Book 32:33 - Maha on Using AI for PR/Marketing 34:24 - How to Know What People Value 36:45 - Maha's Thoughts on Dubai 40:47 - Maha on What Egypt Looks Like Right Now 41:56 - Maha's Advice for Young Entrepreneurs 44:50 - Maha on Using LinkedIn 46:19 - Maha on Building Your Personal Brand 47:02 - Maha's Recent Life Discoveries 48:07 - Maha's Goals for the Next 6 Months 48:40 - Connect with Maha Abouelenein 48:59 - Outro