TFS#85 - Colin Barnard Shares How To Grow Multi Billion Dollar Businesses, Former Head @ Google, Criteo MD

Colin Barnard is a former Head at Google and is currently the Managing Director at Criteo. Colin has 16+ years of experience as a digital marketing leader. He’s skilled in Digital Strategy, Sales, E-commerce, CRM, and digital advertising. In this episode, Colin shares how to increase retail growth, find the best business model, how you can survive another recession, and ultimately how to grow multi-million dollar businesses! Get connected with Colin at https://www.linkedin.com/in/colinbarnard/ Chapters: 00:00 Intro 00:20 Meet Colin Barnard 03:00 Managing Director Role 04:20 The Australian Market 08:00 How To Increase Retail Growth 14:40 The LinkedIn Emergence 19:10 LinkedIn Viral Post 21:45 Arbitraging 25:00 The Criteo Advantage 27:20 The Business of Google 28:30 YouTube Business Model 31:30 The Value Of Users 32:40 Freemium/Premium Subscription Models 37:20 Choosing The Best Business Model 38:20 Pretotyping Strategy 41:00 The Tesla Business Model 45:00 Switching Business Models 49:15 The Referral Mechanism 50:10 Duolingo Business Model 52:40 Referral Affiliate Space 55:45 Testing Phase 57:30 How To Survive A Recession 01:02:00 Google’s Mistake 01:03:30 What Happens In A Recession 01:06:00 Why Criteo Is The Best 01:07:15 The Car Industry 01:10:15 Government Subsidies 01:12:40 Grants & Funding 01:13:05 Biggest Learning 01:15:50 The Most Successful People 01:17:20 The Advantage Of Taking Risks 01:19:15 The Downside Of Focus 01:22:00 Compartmentalising 01:24:50 Doing Something At 50% 01:26:15 Working At Google 01:30:40 Looking For The Next Opportunity 01:32:15 Reinvesting On Employees 01:36:00 Hiring Smart People 01:38:00 Outsourcing Employees 01:39:50 Team Diversity 01:43:30 Hiring Generalists 01:45:20 Trick Interview Questions 01:52:20 Google’s Hiring Process 01:55:20 Tips For Startups 01:57:00 Proctor & Gamble Innovations 01:59:45 The Best Business Partner 02:01:40 Men vs Women In Business 02:05:00 Gender Bias At Work 02:07:30 Business Strategist Role 02:13:20 Get In Touch With Colin 02:14:40 Nothing But Praise 02:16:00 Outro