TFS#91 - Alex Smale On How To Make $200K/Month Selling Courses, LIVE Workshops & Webinars w/ Sell What You Know Founder

Alex Smale is the Founder and CEO of Sell What You Know. Alex has been a coach and digital marketer for over 15 years. He has coached and mentored thousands of students all over the world on how to be more successful online.   He has always been a technical expert, programming his first computer game aged just 4, and making computer games for 10 years. Been a pub manager, a zoo manager, and a photographer. And developed an award-winning virtual reality technology, Immersicare™ to help people living with dementia.  He began digital marketing at the dawn of the social media age working in a variety of sectors including leisure, eCommerce, affiliate marketing, and photography.  Alex now dedicates all of his time to the clients and team at Sell What You Know™ helping them to have a positive impact on the world by helping people to overcome the problems and challenges they have, with the knowledge and experience you have.   Visit https://www.sellwhatyouknow.co/ for more info! Chapters: 00:00 Intro 00:25 Meet Alex Smale 02:30 Wetherspoons Pub Manager 03:00 Professional Photography 03:55 Zoo Keeping & Digital Marketing 05:20 Affiliate Marketing 06:00 Sell What You Know 09:00 Making Money Online 10:50 Guaranteed Success 12:15 Stepping Up The Game 14:20 High-Quality Adverts 17:05 Being Upfront & Authentic 18:00 Building Trust 18:50 One Call Close 20:25 How To Make People Show-up 22:15 Offer Building Weekly Workshops 24:55 Conducting Live Workshop 26:05 Workshop Show Up Rate 27:35 Value-Led Journey 28:50 Building The Best Salesteam 30:30 Commission Only Salesperson 32:30 Innovations & Motivations 34:30 How To Stay Calm 35:10 Business Troubleshooting 35:30 Ad Fatigue 36:20 Testing New Creatives 37:15 The Marketing Gap 38:55 Cold Traffic Advice 40:45 Outro