TFS#97 - Matt Craike, $500k Sales in Linkedin Crafting Amazing Offers & Funnels w/ Persuasion Experience Director & The Oodie Former CRO & Funnels

Matt Craike is the Director of Persuasion Experience, a marketing system that helps 7 & 8-figure companies hit their next level of growth. He was also the former Head of CRO & Funnels at The Oodie. Matt has a background in accounting and filmmaking. He'd been dropped off into 120+ industries to create new marketing campaigns that stand out and convert. Follow Matt at https://www.linkedin.com/in/mattcraike Get your free book at https://www.mattsfreebook.com/ Visit https://persuasionexperience.com/ for more! Chapters: 00:00 Intro 00:20 Meet Matt Craike 01:35 Linkedin Wealth Attraction 03:20 Persuasion Experience 2.0 04:40 Why Youtube Ads 05:50 How To Build An Awesome Lead Magnet 08:15 Make Your Copy Consumable 09:20 Ideal Clients 10:30 Free Demo & Free Trials 11:40 Digital Marketing Equation 13:15 Tunnel Vision vs Funnel Vision 15:15 Working With Existing Business 16:00 3 Ways To Grow A Business 18:25 Business Bottlenecks 19:20 Insurance Policy 20:25 Most Dangerous Number In Business 22:30 Changing The Way People Think 24:00 Advise To Consultants 25:00 Creating A Good Offer 28:45 Best Sales Process 29:20 B.A.N.T. 30:45 How To Do Well In Linkedin 33:20 Working At The Oodie 35:40 The Right Testing Philosophy 38:00 A/B Testing Duration 40:00 Conversion Rate Optimisation 41:50 Davie Fogarty 44:05 Hiring A CRO 45:05 You Should Test That 46:05 Putting Yourself Out There 47:40 Outro