TG Omori on Greatness, Creativity, Legacy & The Future of Music Videos

In this episode of Afrobeats Intelligence, Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness.  The man behind hundreds of videos (including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s “Buga,” Fireboy & Asake’s “Bandana,” and the entire visual world of Asake’s breakthrough Mr. Money with the Vibe traces his path from directing simply to survive to intentionally building a body of work and visual identities meant to outlive him.  He opens up about the mindset shift that changed everything, why money stopped being the driver, the health crisis that forced him to rediscover his craft, the evolution of Nigerian music videos, the rise of visualizers, AI’s threat and opportunity, and why today’s directors operate in a completely different landscape.  This is a conversation about purpose, resilience, artistic responsibility, and the deliberate choice of greatness from the director who helped define how a generation of Afrobeats looks and feels. Follow Joey Akan for the latest coverage on African music culture and news.Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan X: @joeyakan Follow TG OmoriInstagram: @boy_director Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com. Learn more about your ad choices. Visit megaphone.fm/adchoices