TGGC #66: Navigating chronic illness and building a business sustainably with Kelsey Cronkhite

Kelsey Cronkhite is the Founder and Creative Director at Pinegate Road — a brand strategy agency that specializes in helping creative businesses find their foundation, and build that out beautifully in all that they do. She personally loves bringing the hand-made and hand-lettered into the digital environment. From hand-lettering on websites, to torn paper and shadows, she believes that bringing more of what we love in our tangible lives to our online brands helps us connect with our audience in a deeper, more meaningful way. Kelsey and I talked about her journey to being diagnosed with endometriosis, how it changed her life, managing her life with chronic pain, and how she sustainably built up her business over 5 years before quitting her day job.