TGM Classic | Peter Kozodoy | When a Book about Marketing Becomes a Book about Honesty

In today's episode of The Greatness Machine Darius chats with Peter Kozodoy, an Inc. 5000 serial entrepreneur, TEDx speaker, business coach and the author of Honest to Greatness. He works with organizations and their leaders to help them overcome self-limiting bullshit and use brutal honesty to achieve massive success. Peter is a former Olympic-hopeful figure skater and black belt in Taekwondo. You'll learn why, in the process of launching a book, the writing isn't necessarily the hardest part. You'll discover the importance of defining not just what honesty is but also what it is not. You'll also learn why it's vital that we acknowledge the differences we show concerning our values. Join Darius and Peter as they discuss the importance of nurturing more honesty in our society. Topics include: Why the process of launching a book isn't what you'd expect, and why the writing isn't necessarily the hardest part The importance of defining what honesty is NOT Acknowledging our differences around values And other topics... Connect with Peter: LinkedIn: https://pr.linkedin.com/in/peterkozodoy Instagram: https://www.instagram.com/peterkozodoy/ Facebook: https://www.facebook.com/PeterKozodoyOfficialPage/ Twitter: https://twitter.com/PeterKozodoy Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 This episode is sponsored by Articulate 360. Visit articulate.com/360 to start a free 30-day trial of Articulate 360.