Thai Coffee: The World’s Best Kept Secret? | Skin in the Game with Susan Villota

Thai food is world-famous, but Thai coffee remains a mystery to most. In this episode, we uncover the origin story of Coffee Culture Thailand and its visionary founder, Susan Borvornpotsakul Villota.When the 2020 pandemic hit, Susan lost 90% of her marketing clients. Instead of giving up, she leveraged her digital expertise to build a bridge - connecting Thailand’s remote coffee farmers with a global audience of coffee drinkers.In this #SkinInTheGamewithDebbieGo episode, we discuss: ✅ The "Zero Product" Launch: How she raised 60,000 THB with a simple video and a crowdfunding campaign. ✅ Breaking the language barrier: Using her Thai-Finnish roots to bring the 'invisible ' farmers to the world stage.✅ The Reverse-Engineer Strategy: Building an online marketplace first, avoiding costly brick-and-mortar overhead.✅ The Fair-Price Pivot: Letting farmers and roasters set their own prices for true sustainability. ✅ The Hero Product: A signature smooth, balanced Thai roast that changed perceptions.From Chiang Mai to Chiang Rai, Thai coffee is no longer just commodity. It's a story of resilience, craft and the "seed that connects us all".🔗 Links & Resources:• coffeeculture.asia • @coffeeculturethailand • facebook.com/coffeeculturethailand • youtube.com/@coffeeculturethailand • x.com/CoffeeCultureTh • linkedin.com/company/coffeeculturethailand • linkedin.com/in/susan-villota📺 Watch on YouTube: youtu.be/snYLOKjimh8#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilienceEnjoying the podcast? Leave us a quick review!Support the showFollow Us:🎧 Podcast website 💼 LinkedIn ▶️ YouTube