Thank F**k It’s Green Friday: An Antidote To Overconsumption | #349

In this episode of Add To Cart, we are joined by Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green.  They have an engaged customer base of 12,000 and, with this year’s event - which is on right now - they continue their mission to educate and inspire consumers to buy better.  Melissa shares how the Green Friday  platform works and how brands can be involved, wherever they are on their sustainability journey.  She gives her take on how retail can cater to the growing eco-conscious consumer and provides a valuable lesson in sustainability maths.Links from the episode:Green FridayReleaseItKindershareHumiiMateshipShopify Plus (sponsored)Signet (sponsored)Questions answered:How did Green Friday come about? How do you qualify the brands that can be part of your platform? As a two-sided marketplace, what’s the customer take-up like? This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Melissa Drennan from Green FridayMelissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future.You can contact Melissa at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community