That Lifestyle Brand Lifestyle with Rashaun Hall episode artwork

EPISODE · Feb 6, 2026 · 50 MIN

That Lifestyle Brand Lifestyle with Rashaun Hall

from The Speakeasy

 Is Branded Content the future of journalism? Or put another way, does a news outlet that springs out of a lifestyle brand hold the keys for journalism’s survival? That’s what Rashaun Hall, Editor-in-Chief of The Whiskey Lifestyle is here to discuss. He sits down with Greg and Sother to talk about transforming from a music into a spirits and cocktail journalist and whether retail holds the key to independent news’s future. They also get into diversity in the drinks space and what’s doing alright vs. what needs to improve.PLUS, if you found a porron of delicious martini buried in one of New York City’s many semi-permanent snowbanks right now… would you drink it? Be honest.Follow Rashaun at @bartimestoriesLINKSBecome a Regular: patreon.com/SpeakeasyRegularsFor resources on dealing with ICE agents in your community visit nouswithoutyou.la/ and @thenycallianceSupport the Salt Cure Fund at thesaltcurefund.orgThe Speakeasy is now on YouTube! Tune in to “see” what we’re talking about at youtube.com/@Speakeasy.PodcastCheck out Quiote Imports at quioteimports.com and use promo code “Speakeasy” to get free shipping at checkout.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Branded Content the future of journalism? Or put another way, does a news outlet that springs out of a lifestyle brand hold the keys for journalism’s survival? That’s what Rashaun Hall, Editor-in-Chief of The Whiskey Lifestyle is here to discuss. He sits down with Greg and Sother to talk about transforming from a music into a spirits and cocktail journalist and whether retail holds the key to independent news’s future. They also get into diversity in the drinks space and what’s doing alright vs. what needs to improve.PLUS, if you found a porron of delicious martini buried in one of New York City’s many semi-permanent snowbanks right now… would you drink it? Be honest.Follow Rashaun at @bartimestoriesLINKSBecome a Regular: patreon.com/SpeakeasyRegularsFor resources on dealing with ICE agents in your community visit nouswithoutyou.la/ and @thenycallianceSupport the Salt Cure Fund at thesaltcurefund.orgThe Speakeasy is now on YouTube! Tune in to “see” what we’re talking about at youtube.com/@Speakeasy.PodcastCheck out Quiote Imports at quioteimports.com and use promo code “Speakeasy” to get free shipping at checkout. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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That Lifestyle Brand Lifestyle with Rashaun Hall

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This episode is 50 minutes long.

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This episode was published on February 6, 2026.

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 Is Branded Content the future of journalism? Or put another way, does a news outlet that springs out of a lifestyle brand hold the keys for journalism’s survival? That’s what Rashaun Hall, Editor-in-Chief of The Whiskey Lifestyle is here to...

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