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Oct 21, 2026 25 min

That One Thing You Keep Avoiding

from Agent Performance Coaching for Real Estate Agents Hosted by Ken Gould

Name the one thing you keep avoiding in your business — and do it anyway. This week Ken brings the series to execution: Week 1 was maybe you don’t need more leads. Week 2 was systems outlive motivation. Week 3 is where those meet the work you still have to do. You’ll hear: - Why “productive procrastination” (CRM, posts, ChatGPT rewrites) still leaves the one thing undone - How procrastination is often fear wearing business clothes - A coaching story about making the calls — and redefining the win as activity you control - The real-estate roller coaster: don’t shut off the faucet when the bucket’s full - Daily minimums that never go to zero - Doing the uncomfortable work at the highest level (not half-done) - This week’s challenge: one avoided thing, on the calendar — specific time, not “sometime” Coach line that sticks: Do what you don’t want to do when you don’t want to do it at the highest level. Next Wednesday: simplify — stop overcomplicating the business. If you want help tightening your prospecting and follow-up so the work you avoid actually gets done, book a Business Brainstorm: https://agentperformancecoaching.com/contact-us Or email [email protected]

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Name the one thing you keep avoiding in your business — and do it anyway. This week Ken brings the series to execution: Week 1 was maybe you don’t need more leads. Week 2 was systems outlive motivation. Week 3 is where those meet the work you still have to do. You’ll hear: - Why “productive procrastination” (CRM, posts, ChatGPT rewrites) still leaves the one thing undone - How procrastination is often fear wearing business clothes - A coaching story about making the calls — and redefining t...

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That One Thing You Keep Avoiding

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How long is this episode of Agent Performance Coaching for Real Estate Agents?

This episode is 25 minutes long.

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This episode was published on October 21, 2026.

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