That one time the Barbz came for Sheletta, Allison Steinke on rage baiting and her new book

Allison Steinke is a fellow professor at the University of Minnesota. She joins Sheletta in studio to promote her upcoming book, “Brand Thinking: Building Brands You Can Believe In”. Sheletta asks about the inspirations behind Allison’s book and the importance of authenticity in your brand. Allison talks about building the story that is you and the importance of having a purpose/why behind your brand. In their second segment they talk about the concept of rage baiting and how it was named Oxford’s word of the year. Sheletta also talks about a time she angered Nicki Minaj’s fanbase online.