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That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ episode artwork

EPISODE · Feb 3, 2025 · 27 MIN

That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ

from Unpacking the Digital Shelf · host Digital Shelf Institute

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.

What this episode covers

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.

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That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ

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How long is this episode of Unpacking the Digital Shelf?

This episode is 27 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on February 3, 2025.

What is this episode about?

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with...

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