The .05%: Artists Who Last vs Those Who Don't ft. Ye Ali

Most people don't make it in the music industry. Statistically, 86% of artists are never discovered. So what separates the ones who do?  This month on Your Hero's Journey, we're diving into the music industry, and Savannah kicks things off with a conversation that's equal parts tactical and deeply human. Grammy-winning producer and R&B artist Ye Ali opens up about the scrappy early days, building a network that actually shows up for you, turning down deals that didn't feel right, and what taking care of his dad taught him about purpose, legacy, and what really matters. This is a conversation about longevity — in your career and in life. In this episode, we cover: - What it really means to have an entrepreneurial mindset as an artist — even when you're signed - How Ye Ali funded his career through modeling, brand deals, and investors before music paid the bills - The $500 music career starter guide — where to actually put your money when you're just getting started - Why he chose supporters over fans and how one real interaction can spawn 20 new listeners - Why he turned down label deals, fake PR relationships, and requests to over-sexify his image — and what it cost him - Protecting your peace in an industry designed to compromise it enjoy!