The $1.3B Stadium Strategy: Personalization, Friction, and Fan Engagement

Bank of America Stadium is undergoing a $1.3 billion renovation, but Tepper Sports & Entertainment isn’t just thinking about new seats. The bigger question is, what will get fans off the couch and into a stadium in 2030?Bryan Lodigiani, VP of Business Strategy and Analytics, talks to Dave about why personalization and creating experiences fans can’t get at home are shaping the renovation. He also shares how TSE uses data to understand the surprisingly different audiences behind the Carolina Panthers and Charlotte FC.Bryan breaks down where AI is already creating value across ticket sales, partnerships, and marketing, why not every business problem requires an AI solution, and how Charlotte’s rapid growth is creating new opportunities for sports and entertainment.In this episode, you’ll hear:Why some “AI problems” are actually process or automation problems in disguiseHow TSE is designing stadium products specifically to create an entry point for younger fansWhat Bryan learned trying to break into sports after a career in banking, consulting, and retailThe new Sales Experience Center that can pull up the exact game you attended and the moment that made you a fanResources and Links:Connect with Bryan Lodigiani on LinkedIn and learn more about Tepper Sports & Entertainment on their website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.