The #1 Cash Leak Costing Business Owners Thousands (And How to Fix It)

Revenue is not the same thing as profit and one of the biggest cash leaks in business often comes down to pricing.In this episode, we're diving into one of the most common mistakes entrepreneurs make: setting prices based on competitors, industry norms, or direct costs without fully understanding what it actually costs to run their business.Tune in to hear: The most common cash leak business owners experience  Why pricing based on competitors can be dangerous  The difference between direct costs and overhead expenses  How overhead impacts every dollar of revenue you earn  A simple pricing analysis you can perform today  How to use your Profit & Loss statement to evaluate profitability  Why many businesses have far smaller margins than they realize  What to do if you discover your prices are too low  How to strategically raise prices without shocking customers  Why charging appropriately allows you to serve more people and create a bigger impact Connect with Andrea & Emily:Book a Free Assessment: Text "Tax" to +1 (951) 618-40155 Cash Leaks and 5 Tax Deductions Draining Your Business: https://www.thorneadvisors.com/cashleaksWebsite: https://www.thorneadvisors.com/ IG: https://www.instagram.com/THORNEADVISORS