The 1% Decision That Can Change Profitability

Per Sjofors, bestselling author of “The Price Whisperer: A Holistic Approach to Pricing Power” and founder of Sjofors & Partners, challenges leaders to reconsider one of the most powerful numbers on the financial statement: PRICE. While executives routinely scrutinize costs and sales volume, pricing can receive surprisingly little strategic attention, even though a small change can produce a much larger impact on profitability. The conversation explores how pricing, perceived value, and customer behavior shape what buyers are willing to pay. For business leaders, it raises a bigger question about whether pricing is being intentionally managed or inherited from old formulas, competitors, and assumptions nobody has challenged since the last strategy meeting. Midway Business Podcast is powered by Elite Benefits of America, helping employers protect resources, empower people, and drive results through smarter employee benefits strategies. Learn more at elitebenefits.net. By sure to grab Per Sjofors book “The Price Whisperer: A Holistic Approach to Pricing Power," or connect with him on LinkedIn by searching “The Price Whisperer.”