The #1 Key to Breakthrough Online Growth – with Rich Schefren

 Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone’s go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product’s potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world’s top experts on online business strategy. He has coached the world’s top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich’s ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it’s so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that’s the problem I would solve. So, that’s the starting point, really.” 23:58 – Rich’s Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich’s Valuable Free Resource (VFR): Check out Rich’s Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn’t know to ask me this question, but since I’m asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It’s something I’ve taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don’t know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He’s literally one of the world’s top experts on online business strategy. He’s coached a Rolodex of who’s who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He’s come out of retirement. He’s got- If I read his whole bio, it’s kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he’s got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can’t live on a billion dollars, right, Rich? But it’s a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we’re going to kick off. Folks, today, I so wanted to have Rich on the show. I’m throwing away our seven-minute timer. We’ll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let’s kick off with question number one, though. Who’s your ideal client? Rich Schefren 2:15 Yeah, it’s very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it’s so wide open. So, you know, the same product that became our flagship is great for agency owners, it’s great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what’s the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they’re a voice in a crowd of screaming people. How would you define the problem you solve? We know it’s about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that’s the problem I would solve. So, that’s the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that’s what we solve. And the- I don’t know if I should go further with that. Tom Poland 3:44 Yeah, please. Let’s do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don’t realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that’s pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that’s outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I’ll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He’s the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that’s what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That’s it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn’t come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don’t realize is that you’re either there for the beginning or you don’t get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn’t- it wasn’t t...