The 1% Lie? Inside Team Sky’s Rise

Apply to join Our Not Done Yet Coaching Community https://www.skool.com/roadmancycling/2026In 2010, Dave Brailsford launched Team Sky with a promise no one in professional cycling had ever dared to make: they would win the Tour de France within five years, with a clean British rider. His method? Relentless 1% improvements in everything the team touched. They called it “marginal gains” — and as fans, we bought in. Within three years, they’d won the Tour. Within a decade, they’d won it seven times. But questions still linger… including why the team doctor ordered testosterone to team headquarters.A BIG shoutout to our incredible sponsors - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Parlee Cycles ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"Whether it's a tough day, a gruelling training session, an epic road trip or sitting on the side of the road, exhausted and wondering how you'll get to the top... The answer is regularly to just get back in the saddle and ride. Ride The F...ing Bike. RTFB!"Go check out their amazing bikes at https://www.parleecycles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠4Endurance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pro level fuel, made accessible. Myself and Sarah trust 4Endurance for all our fuelling needs. Their reange is HUGE and won't break the bank. Go check them out here https://4endurance.com/⁠⁠⁠⁠⁠⁠⁠⁠BIKMO⁠⁠⁠⁠⁠⁠⁠⁠Bikmo protects you and your bike fromtheft, accidental damage, race-day disasters, and even baggage claim shenanigans. Yourhelmet, GPS, and other kit are covered too. Got more than one bike? Of course you do – you get 50% off each extra bike on the same policy.Protect your ride before it’s too late – head to ⁠⁠⁠⁠⁠⁠⁠⁠Bikmo.com⁠⁠⁠⁠⁠⁠⁠⁠ to get covered.