EPISODE · Mar 21, 2025 · 28 MIN
The #1 Missed Opportunity in Landscaping (And How to Fix It)
from The Landscaper's Guide to Modern Sales & Marketing · host Jack Jostes
Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention.In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscapers lose clients over irrigation issues, and how SmartLink helps companies build a system for consistent irrigation sales.Plus, Lex shares Weathermatic’s Save Water, Give Life campaign, which helps provide clean drinking water to communities in need.In this episode, you’ll learn:✅ The biggest reason landscapers lose clients (and how to prevent it)🚀 How to turn irrigation from a cost center to a high-margin service💰 A simple formula to measure how much revenue you're leaving on the tableIf you want to make irrigation a reliable, high-margin service, this episode is a must-listen!📺 Watch the full episode now!Show Notes:📺 Watch the full episode + see the transcript: landscapersguide.com/podcast 🥩 Tell us where to send your beef jerky: landscapersguide.com/toolbox 💰 Want to turn irrigation into a profit center? Learn more: weathermatic.com 🌍 Support Weathermatic’s clean water initiative: Save Water Give Life weathermatic.com/our-cause🔹 Connect with Lex Mason: linkedin.com/in/lexmason
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Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention. In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscape...
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The #1 Missed Opportunity in Landscaping (And How to Fix It)
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