The #1 Mistake Fit Pros Make with Their Marketing Strategy

In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'. Timeline Summary: [00:00:45] The Shift from Offline to Digital Marketing. [00:02:00] Analogy: Email Marketing like Dating. [00:03:00] The Pitfalls of Relying Solely on Social Media Followers. [00:05:00] Nurturing your Email List for Continued Engagement. [00:07:00] The Balance of Valuable Content and Sales Emails. Key Takeaways: The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm. The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating. The Misconception: Some fitness professionals feel that email marketing might come across as 'spammy'. However, the approach matters. Delivering consistent value is the key. Balanced Approach: For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers' inboxes. Leverage the P.S. Section: A subtle way to pitch your services, workshops, or programs without being too aggressive. Websites and Links Mentioned: Strength Matters Strength Matters Quiz Quotes: "If you grow that email list of hungry, interested prospects... it becomes your number one source of not only traffic but also sales." - Andrew Wallis "Email marketing is like dating. It's about capturing someone's number to schedule a second date and build the relationship further." - James Breese "Social media followers mean nothing. It's about engaged leads and building a relationship offline." - James Breese "You want to be a wanted guest in their inbox, not an unwanted pest." - James Breese "Your marketing strategies should be to get hold of contact details to nurture the relationship long-term." - Andrew Wallis Show Your Support: Rate and Review Us! If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE Downloads To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system