The #1 Mistake That Small Business Owners Make With Ryan Farris: President & COO, AlphaGraphics | #ThePlaybook 487

On this episode of #ThePlaybook, Ryan Farris, President and COO of AlphaGraphics, discusses: [2:30] - How listening to the needs of your customers helps companies adapt to rapid change [4:06] - The inspiration behind their Make It Happen Makeover Contest, which will transform three small businesses [8:14] - How entrepreneurs can better express what’s in their heart through their marketing and branding [13:09] - Overcoming limiting beliefs as a leader so that your brand can reach its true potential