The #1 Mistake US Tech Companies Make When Expanding into Europe

Michael Schirrmacher, the current RVP New Business at Zuora, has spent his career building and scaling for US tech companies. This is a Best Bits episode covering the single biggest mistake US companies make when landing in EMEA: hiring one AE to break open an entire continent.This is a Best Bits episode covering the single biggest mistake US companies make when landing in EMEA: hiring one AE to break open an entire continent.We discuss:1. Why hiring a single salesperson to open a region is sink or swim, and why Michael advises avoiding it at all costs2. What it actually feels like to be the first hire, sat in a home office 5,000 miles from every colleague3. The Bloomreach story: an AE 18 months in, genuinely good, and still set up to fail4. Why dialling a solution consultant in from the States tells your customers you are not serious about their region5. Why hiring a leader first works better, and why that leader should be a VP or GM rather than a manager6. Why the head of Europe and the head of the East Coast are called peers but do completely different jobs7. Why you cannot scale a region from a base of individual contributors each running their own operating systemBrought to you by Tick Talent, go-to-market recruitment for early-stage tech startups: https://www.tick-talent.com/Where to find Michael Schirrmacher:LinkedIn: https://www.linkedin.com/in/michaelschirrmacher/Where to find Rich:LinkedIn: https://www.linkedin.com/in/richwash/Subscribe so you never miss an episode. New episodes every Wednesday, Best Bits every Sunday.