EPISODE · Sep 5, 2025 · 54 MIN
The 1-Page Marketing Plan Your Marketing Director Needs
from The Staffing Playbook Podcast, Powered by YES · host Steve Farrell & Geneviève Bourgeois
We’re diving deep into one of the most powerful frameworks in marketing today — The 1-Page Marketing Plan by Allan Dib. 🎙️ The Staffing Playbook Podcast Ep. 52 | The 1-Page Marketing Plan Your Marketing Director Needs 📅 Sept. 5th, 2025 | ⏰ 1:00 PM MDT Joining us for this episode: ⭐ Matt Frisbie – Marketing leader & facilitator of 1-Page Marketing Plan workshops ⭐ Marc Webb – Marketing strategist with hands-on experience applying the framework What we cover: ✅ The Origin Story – Why this framework has struck a chord with business leaders across industries ✅ The Big Idea – Why one page beats a binder full of theory ✅ The Framework – Breaking down the before, during, and after stages of the customer journey ✅ Common Missteps – Where most companies fail when building a marketing plan ✅ Execution vs. Theory – What makes this plan actually usable in the real world ✅ Workshop Insights – The alignment, “aha” moments, and breakthroughs that come from putting this into practice ✅ YES Case Study – Our own experience at Your Employment Solutions rolling out the 1-page plan 🎯 If you’ve ever felt overwhelmed by complex marketing plans or struggled to align sales and marketing on a single vision, this episode is a must-listen. 👉 Tune in, take notes, and see why sometimes less really is more. #StaffingPlaybook #StaffingPodcast #MarketingStrategy #OnePageMarketingPlan #StaffingIndustry
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The 1-Page Marketing Plan Your Marketing Director Needs
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