The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough

Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways(1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones. (3:48) Takeaway #3: Just do behavioral emails. The work is worth it. (4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email. (6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn’t getting in the way. (7:11) Takeaway #5: Don’t forget the Rule of One. Write to one person. Picture that one persona, and write to them. (8:10) Takeaway #6: Don’t underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer (9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you’re a cult brand, and make sure you include a CTA. (10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products Links from this episode:Take another look at the email we featured in Episode 1 Take a look at the surprise sequel abandoned cart emailGrow your business when you join the Creative CEO Academy (I'll earn a commission.)Get Nikki's email musings at ⁠nikkielbaz.com/subscribe.⁠Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player