The #1 Video Mistake Real Estate Agents Keep Making (and How to Fix It)

In this episode, Cole Holmes sits down with Kristina Smallhorn, a powerhouse in real estate content creation, to dive deep into niche marketing, audience targeting, and building a strong personal brand through authentic video content. From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch! 💡 What You'll Learn: How to define and research your ideal client (avatar) Common video mistakes and how to fix them The secret to engaging video content that builds trust Why passion is key to attracting your dream clients Tips for using Reddit, Slack & other tools for audience insights How clickbait can work (if done right) Why many agents fail at niche marketing—and how to stand out The balance between authenticity and strategy in video marketing 🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche. ----------- Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/  Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn  Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/  Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/  Recommended tool Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/  Phone notes: Any built in notes app/notepad in your phone Recommended IG Accounts to follow:  Look at your ideal avatar, and find a youtuber/person that serves the same avatar.  ----------- Keywords real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors