The #1 YouTube Convention: Social in the City (Tom Burns, SiTC)

Tom Burns is the co-creator of SiTC: the biggest YouTube convention in the UK.At a point in time that now seems so long ago, “Summer in the City” was but the makeshift name given to a gathering of 300 YouTube enthusiasts, meeting in a field, playing ukulele and eating cake. Now rebranded, and accommodating Winter in the City, SiTC (Social in the City) is the biggest YouTube convention in the UK. Boasting an incredible 11,000 attendees year upon year, the convention delivers a myriad of panels, branding opportunities, meet and greets, and communal spirit.SiTC was co-created by Tom Burns, a now 29-year-old, who, self admittedly, had no idea what he was getting himself into 10 year ago. As well as being a content creator in his own right, Tom is also known for his expertise within the digital space and his knowledge as a YouTube historian and OG.Topics of discussion include: SiTC’s humble beginnings, YouTube’s transformation, the rise of TikTok, panels and events, where brands go wrong, fandom consumption, and what the youth cares about.This is Tom Burns’ Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Tom on Twitter (twitter.com/tomrpi)Follow Tom on Instagram (instagram.com/tomrpi)Connect with Tom on LinkedIn (linkedin.com/in/tommburns)sitc-event.co.ukinstagram.com/sitc_event Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Tom Burns is the co-creator of SiTC: the biggest YouTube convention in the UK.At a point in time that now seems so long ago, “Summer in the City” was but the makeshift name given to a gathering of 300 YouTube enthusiasts, meeting in a field, playing ukulele and eating cake. Now rebranded, and accommodating Winter in the City, SiTC (Social in the City) is the biggest YouTube convention in the UK. Boasting an incredible 11,000 attendees year upon year, the convention delivers a myriad of panels, branding opportunities, meet and greets, and communal spirit.SiTC was co-created by Tom Burns, a now 29-year-old, who, self admittedly, had no idea what he was getting himself into 10 year ago. As well as being a content creator in his own right, Tom is also known for his expertise within the digital space and his knowledge as a YouTube historian and OG.Topics of discussion include: SiTC’s humble beginnings, YouTube’s transformation, the rise of TikTok, panels and events, where brands go wrong, fandom consumption, and what the youth cares about.This is Tom Burns’ Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Tom on Twitter (twitter.com/tomrpi)Follow Tom on Instagram (instagram.com/tomrpi)Connect with Tom on LinkedIn (linkedin.com/in/tommburns)sitc-event.co.ukinstagram.com/sitc_event Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

0:00 48:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com Digital Marketing Legend Leaks Srinidhi Ranganathan "Digital Marketing Legend Leaks" is the most popular Artificial Intelligence (AI) powered Digital Marketing Podcast on Spreaker Podcast Platform hosted by "Digital Marketing Legend" Srinidhi Ranganathan, the Human AI who is the CEO of Bookspotz.YouTube Channel - https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4QAlso, visit https://www.bookspotz.com/ to read mind-blowing articles on AI Digital Marketing, Mind-Cloning, Immortality

Frequently Asked Questions

How long is this episode of Rocket Fuel: Youth Marketing?

This episode is 48 minutes long.

When was this Rocket Fuel: Youth Marketing episode published?

This episode was published on June 11, 2020.

What is this episode about?

Can I download this Rocket Fuel: Youth Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!