The #1 YouTube Convention: Social in the City (Tom Burns, SiTC)

Tom Burns is the co-creator of SiTC: the biggest YouTube convention in the UK.At a point in time that now seems so long ago, “Summer in the City” was but the makeshift name given to a gathering of 300 YouTube enthusiasts, meeting in a field, playing ukulele and eating cake. Now rebranded, and accommodating Winter in the City, SiTC (Social in the City) is the biggest YouTube convention in the UK. Boasting an incredible 11,000 attendees year upon year, the convention delivers a myriad of panels, branding opportunities, meet and greets, and communal spirit.SiTC was co-created by Tom Burns, a now 29-year-old, who, self admittedly, had no idea what he was getting himself into 10 year ago. As well as being a content creator in his own right, Tom is also known for his expertise within the digital space and his knowledge as a YouTube historian and OG.Topics of discussion include: SiTC’s humble beginnings, YouTube’s transformation, the rise of TikTok, panels and events, where brands go wrong, fandom consumption, and what the youth cares about.This is Tom Burns’ Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Tom on Twitter (twitter.com/tomrpi)Follow Tom on Instagram (instagram.com/tomrpi)Connect with Tom on LinkedIn (linkedin.com/in/tommburns)sitc-event.co.ukinstagram.com/sitc_event Hosted on Acast. See acast.com/privacy for more information.