The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

from The Martha Stewart Podcast · host iHeartPodcasts

What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.See omnystudio.com/listener for privacy information.

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