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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age episode artwork

EPISODE · Sep 21, 2023 · 31 MIN

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

What this episode covers

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

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Frequently Asked Questions

How long is this episode of Content Disrupted: Bold Takes on Brand Marketing?

This episode is 31 minutes long.

When was this Content Disrupted: Bold Takes on Brand Marketing episode published?

This episode was published on September 21, 2023.

What is this episode about?

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand...

Can I download this Content Disrupted: Bold Takes on Brand Marketing episode?

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