The $100,000 Booth Problem: Why Conference Marketing Is Failing PT

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Most PT marketing fails because it chases moments instead of relationships.In this episode, Jimmy McKay breaks down:Why conference booths don’t create trustHow familiarity actually drives hiring and patient decisionsWhy copying trends kills credibilityThe difference between storytelling and telling storiesWhy frequency beats perfection every timeIf you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.SponsorsSaRA HealthEMPOWER EMRU.S. Physical Therapy

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This episode was published on February 9, 2026.

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