The $100,000 Booth Problem: Why Conference Marketing Is Failing PT

Most PT marketing fails because it chases moments instead of relationships.In this episode, Jimmy McKay breaks down:Why conference booths don’t create trustHow familiarity actually drives hiring and patient decisionsWhy copying trends kills credibilityThe difference between storytelling and telling storiesWhy frequency beats perfection every timeIf you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.SponsorsSaRA HealthEMPOWER EMRU.S. Physical Therapy