The 1000 Mbps Big Mac: When the Product Isn’t the Experience

This week on Buffering, we are unpacking an unlikely lesson from McDonalds’s and their attempt to market the “Most McDonald’s burger ever”. If you’re talking about your products and services like a SKU, you may be creating a gap between product management and customer experience that’s impossible to ignore. Join Zack and Gabe as we discuss how your customers aren’t buying architecture, but the experience of a connected, modern home.