The 100th Episode of Shoot to the Top with Jeff brown, Gillian Devine, Martin Hobby and Zoe Hiljemark

Episode 100. Instead of one guest, four regulars come back at once — Jeff Brown, Zoe Hiljemark, Gillian Devine and Martin Hobby — for a wide-ranging look back at what’s changed in commercial photography.The group covers where AI is genuinely helping and hurting photographers, why video is becoming part of branding work, and where marketing is heading next.Where AI actually helps photographers, and where it causes new problemsWhy video is increasingly expected as part of branding photographyWhy owning your platforms — website and email list — matters more as social reach gets harderThe pricing conversation: why you shouldn’t be the cheapest optionWhen a free photoshoot is worth doing, and what to make sure you get out of itA milestone episode with four voices who’ve all appeared on the show before — worth catching their original episodes if you haven't already:Using LinkedIn to its full potential as a photographer with Jeff BrownGuest Interview with Zoe HiljemarkHow to not leave money on the table with Gillian DevineGuest Interview with Martin HobbyThe 100th-episode milestone deserves a personal follow-up — Sam Becomes the Guest as Marcus Asks Him About His Past is Marcus turning the questions on Sam himself.