The 101 on how to write a killer hook

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they're also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.    A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal.  It's such a big deal that it'd account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won't see, know, or read the rest of what you've got.    In this episode, I dive into: What exactly is a hook and why it matters The curiosity gap, and how you can leverage it to write a great hook 3 methods to writing a killer hook   __   Wanna dive deeper? ... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here: https://wordfettigroup.com/signup   *FREEBIE - 100 copywriting hooks* Want to snag 100 of the best copywriting hooks? Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti