The 10X Leap Strategy: Driving Scalable Growth with Steve Walsh

In this episode of The Growth Class, host Phil Masiello interviews Steve Walsh, founder of Bison Equity Group, a private equity firm dedicated to helping founders and investors scale high‑potential companies with strategic capital and disciplined execution. Steve shares his insights on why rapid growth often breaks customer connection and how staying rooted in your audience is essential to sustainable scaling, why entrepreneurial ego and a reluctance to delegate can become hidden bottlenecks in leadership, and how aligning the right people, systems, and capital strategy drives durable expansion rather than burnout‑driven hustle. He also discusses the importance of smart capital deployment, operational discipline, and the mindset shifts necessary for founders to transition from operator to owner while maintaining connection to the customer and building scalable systems that outlast the individual. Bison Equity Group website: https://www.bisonequitygroup.com  There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth