The 10x Mindset: How This CEO Scaled Her Medical VA Company by 600% in Three Years, Featuring Beth Lachance, EP 201 episode artwork

EPISODE · Aug 20, 2025 · 35 MIN

The 10x Mindset: How This CEO Scaled Her Medical VA Company by 600% in Three Years, Featuring Beth Lachance, EP 201

from Thriving Practice with Tracy Cherpeski · host Tracy Cherpeski

Beth Lachance has built something remarkable. As the founder and CEO of Global Medical Virtual Assistants, she's scaled her company from around 200 to over 1,350 medical virtual assistants in just three years, all while helping medical practices nationwide solve their biggest challenge: administrative overwhelm.  In this episode, Beth explains how medical virtual assistants work as an "insourcing" solution rather than outsourcing, providing practices with HIPAA-compliant professionals who have medical backgrounds and bachelor's degrees. She breaks down the cost-effectiveness of the model ($525 per week per full-time VA), how it improves patient care and staff morale, and why it's suitable for practices of any size.  Beyond the business model, Beth shares raw insights about scaling a company, including her philosophy of planning for 10x growth instead of 2x to avoid constantly rebuilding infrastructure. She discusses the importance of having the right people in the right seats, embracing mistakes as learning opportunities, and not getting paralyzed by over-analysis.  EPISODE HIGHLIGHTS  How medical virtual assistants create "sufficient support" rather than just basic help  The mindset shift from virtual "assistants" to virtual "professionals"  Why insourcing beats outsourcing for medical practices  Planning for 10x growth instead of 2x to build scalable infrastructure  The cost breakdown: $525/week per full-time medical VA vs. traditional hiring  How proper support systems improve patient reviews and staff retention  Why Beth moved from 200 to 1,350 team members in three years  The importance of cultural fit over high performance in hiring  How administrative burden contributes to physician burnout  MEMORABLE QUOTES  "We are not brought into a medical practice to take jobs that are already in place. We're really brought in as additional support."  "Don't look at what you look like when you double. What do you look like when you 10x? So that you're not reimagining this all over again."  "Don't be afraid to make a mistake. Trial it. If you made a mistake, you just go back to the drawing board and go at it another way."  "They're virtual professionals. They have a bachelor's degree. They are smart. They take initiative. You're minimizing what their level could potentially be when you think 'virtual assistant.'"  "This is insourcing. You are bringing additional staffing into your practice, but remotely."  "If you don't handle even the minutiae, like the little problems, you'll scale them with you."  CLOSING  Whether you're running a solo practice or managing a multi-location operation, Beth's insights remind us that growth doesn't have to come at the expense of quality care or team wellbeing. Sometimes the answer isn't working harder - it's working smarter by building the right support systems from the start.  Bio:  Beth Lachance is the founder and CEO of Global Medical Virtual Assistants, a company that provides HIPAA-compliant virtual staffing solutions to medical practices nationwide. With over 22 years of leadership experience in the surgical device, pharmaceutical, and specialty pharmacy industries, Beth combines deep healthcare knowledge with entrepreneurial expertise to solve administrative overwhelm in medical practices.  A former Division I gymnast at the University of Florida with a Bachelor of Science in Health Sciences, Beth has scaled GMVA from a small team to over 1,350 skilled medical virtual assistants. Her mission is to free healthcare professionals from administrative burden so they can focus on exceptional patient care while building sustainable, thriving practices.  Beth is passionate about empowering women in leadership and driving innovation in healthcare operations.  Find Beth:  Website  LinkedIn Business  Facebook  Instagram  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page 

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In this episode, Beth explains how medical virtual assistants work as an ”insourcing” solution rather than outsourcing, providing practices with HIPAA-compliant professionals who have medical backgrounds and bachelor’s degrees. She breaks down the cost-effectiveness of the model, how it improves patient care and staff morale, and why it’s suitable for practices of any size.

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The 10x Mindset: How This CEO Scaled Her Medical VA Company by 600% in Three Years, Featuring Beth Lachance, EP 201

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