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Mar 25, 2026 18 min

The 11 Step System for Customer Excellence

from The Daily Groomer Hosted by Alex Martin and Shannon Wynings Roberts

Summary In our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients. Timestamps06:31 Client Intake Process Streamlined 11:33 Building a Better Grooming System 15:32 Boosting Online Bookings Success Stay connected with our guest speakers! Follow them on their social media @fluffandfetchdoggrooming. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!

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The 11 Step System for Customer Excellence

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This episode is 18 minutes long.

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This episode was published on March 25, 2026.

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