The 11 Step System for Customer Excellence episode artwork

EPISODE · Mar 25, 2026 · 18 MIN

The 11 Step System for Customer Excellence

from The Daily Groomer · host Alex Martin and Shannon Wynings Roberts

SummaryIn our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients.Timestamps06:31 Client Intake Process Streamlined11:33 Building a Better Grooming System15:32 Boosting Online Bookings SuccessStay connected with our guest speakers! Follow them on their social media @fluffandfetchdoggrooming. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!

SummaryIn our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients.Timestamps06:31 Client Intake Process Streamlined11:33 Building a Better Grooming System15:32 Boosting Online Bookings SuccessStay connected with our guest speakers! Follow them on their social media @fluffandfetchdoggrooming. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!

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The 11 Step System for Customer Excellence

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This episode was published on March 25, 2026.

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SummaryIn our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms...

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