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Aug 24, 2026 48 min

The 12-Minute Method for Getting Stuff Done

from You Are Not A Frog

There's a project you've been meaning to start, a conversation you've been meaning to have, or a change you've been meaning to make. You know that you can do it, but what you can't quite find is the moment, the time, or the right conditions…and so it waits. Robbie Swale is a coach and author who has spent years thinking about why capable, intelligent, hard-working people don't start the things they most want to do, and what it takes to change that. In this conversation, we explore the idea that the problem isn't time; it never really was. We cover: The 12 Minute Method: how Robbie wrote 80,000 words in three years by dedicating twelve minutes a week, and why that's not as absurd as it sounds Why time management is largely choice management, and what that means for the things you keep deprioritising Why the internet makes it harder to start, and how to stop comparing your beginning to someone else's middle How to protect a new idea before it's ready to be criticised How to approach a big change without betting everything on it going right the first time This episode is for you if you are the person who does the hard things, who shows up and delivers, but who also has that specific project or version of your life that keeps moving slightly out of reach. This episode may give you a slightly different question about what's actually in your way. 📩 Join 20,000 professionals: https://youarenotafrog.com/welcome/ 🐸 Get exclusive episodes and resources by joining FrogXtra: https://youarenotafrog.com/members Mentioned in this episode: ⭐️ Book Your FrogFest Ticket Now Am I Stressed, Overwhelmed... or Burning Out? Get honest with yourself — discover what’s really going on, and what to do next.

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This episode was published on August 24, 2026.

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